THE PROJECT (Event Video)

AshleyLauren is not only a client but another great friend of The Midlands Team! Her Maine roots hit close to home. We received a call about a project in Atlanta and the details were to remain secrete until we had arrived in Atlanta for rehearsals. If you know Ashley as well as we do this means she has something impressive up her sleeve. So as instructed, Midlands geared up, boarded a flight and met Ash and her team in ATL. Midlands was then informed that this would be a promo video for her buyers highlighting the SS2019 Campaign. A Miami White Party was the theme. Pink strobe lighting filled the showroom. It was something new to us considering we had never filmed such a dynamic runway show. The changing strobe lighting concerned us at first but we soon came up with a shooting style that fit the environment. We had 2 static cams and 2 floating cams flying on Ronin Ss to keep a low profile considering this was a live event. All in all we were happy with the outcome and so was the AshleyLauren team!