Project

Midlands is in charge of Flair’s Video & Photo work. They ran full production on this one, from casting Models to hiring HMUAs, Stylists, and coordinating accommodations for the Team. Midlands held 2 castings this year for Flair in LA and Miami. The work on this page is all from the SS2020 campaign. The budget for SS2020 was a pretty tight and so was the timing. Following castings in Miami Midlands shot a short sizzle reel for Flair. A partial goal of this was to test some of the models to fly back north and complete the ecommerce part of the project. Midlands was allotted about 6 hours to capture all stills and footage needed after hair and makeup was complete. On top of all that the Midlands Team had never shot in this city before. Needless to say it was a bit daunting. However Midlands pulled out with a positive result! Shortly after this Midlands packed up the cameras and flew back north to continue the ecommerce part of the project which went off without a hitch as well!