WHO THEY ARE

Jovani Fashions is an internationally recognized brand and is presently available in over 2,000 stores worldwide. This includes Harrods and Neiman Marcus as well as specialty boutiques. Over one million unique visitors frequent Jovani.com each month to see and be inspired by the latest Jovani Fashions. It started off as a small 10-person business and has grown to over 50 employees. As a family-owned company, Jovani has continued to run as such. Their customer base and demand has grown exponentially with retail sales of over $125 million per year. This makes it the largest prom retailer worldwide and a major player within the evening apparel market.

THE PROJECT (EVENT VIDEO)

Midlands was given the task of filming a runway show as well as other various videos for social media campaigns. It was a blast traveling with the Jovani team and working with everyone.