WHO THEY ARE

Well for one Jimme Huang (Designer of Vienna Prom) has turned into much more than a client. He is now family. Midlands decided that “Uncle Jimme” was much more fitting than plain old Jimme. In 2005 Jimme began working in fashion as a designer of jewelry and shoes for Helen’s Heart. He worked tirelessly to learn the different nuances of design and manufacturing.

In 2010, Helen’s Heart retailers began asking Jimme to design a prom line that reveled the beauty and success of the Helen’s Heart jewelry line. After planning the gown line for the better part of a year, Jimme spent three weeks on just picking the name. He wanted something that was as unique as his designs, yet youthful and luxurious. After picking the name, Jimme said if he ever was blessed to have a daughter, he would name her Vienna. Vienna Prom debuted at the Dallas Market Center on August 10, 2011. Vienna was born at 6am that very morning.Quality, limited distribution and fashion forward design are what makes Vienna Prom special.

THE PROJECT (Photo & Video)

Midlands handles all of Vienna’s Production needs. Every season we decide on another place to travel to continue the Vienna story with Uncle Jimme and the rest of the crew. The two Projects you see bellow are from the SS2019 and AW2020 Vienna Campaigns. SS2019 in Cozumel, Mexico and AW2020 in Dallas, Texas. If Midlands had an adjective to describe these projects, the word HOT comes to mind. The team was definitely put to the test of Mother Nature on these two! Right now we are brainstorming for next year! We look forward to showcasing what we come up with!