WHO THEY ARE
Well Told’s founder, Brian Johnson, noticed that the market was lacking in truly distinctive home goods and furnishings that combined a tasteful, modern aesthetic with personally meaningful design.
Sensing an opportunity, Brian started to create his own products for the home that were not only functional and stylish, but also incorporated his interests in user-centered design and environmentally-friendly manufacturing. Brian began selling his creations online under the name Uncommon Green.
As his passion project turned into a fledgling business, Brian brought his college friends Dave Reddy, Neil Angis, and Colin Woodworth on board to help bring his vision to a wider audience. Despite being spread out across three different states and all working day jobs, the group worked together remotely through countless nights and weekends to build the company from the ground up.
Then, in the fall of 2012, they created Maps Barware—classic glassware and bar accessories decorated with intricate wraparound maps—and the rest was history.
THE PROJECT (Photo)
Well Told has been a great brand to work with! Our team was brought on by one of our Ad Agency clients to capture stills for Well Told’s Website and holiday ads. The client was extremely happy with the results of the first shoot and we were soon contacted again for the second. We handle full Production on these shoots from Casting and Location Scouting to Shooting and Post Production. We look forward to shooting again next quarter!
HOW THEY GIVE BACK
Well Told also knew that they wanted to do more than just make and sell their wares. They wanted their business to drive positive change in the world, so they made it part of their mission to give back a portion of proceeds to worthy causes.
One of the first big donations made was in support of the victims of the Boston Marathon bombing in 2013, an event that hit especially close to them and forever changed our home city. They even created a limited edition "Boston Strong" Marathon Route Pint Glass and donated all profits to survivors, while also raising awareness.